BBC – Google has responded to major companies withdrawing online adverts by promising to take “a tougher stance on hateful, offensive and derogatory content”.
Philipp Schindler, the firm’s chief business officer, said Google would also tighten advertising safeguards.
He added that as well as removing content, its YouTube team would revisit the guidelines on allowable videos.
The move came after several firms withdrew their ads when some appeared next to extremist content on YouTube.
Several high profile companies, including Marks and Spencer, Audi, RBS and L’Oreal, have pulled online advertising from YouTube, which is owned by Google.