Facebook features Snapchat-like camera filters on Instagram

Facebook Inc’s (FB.O) Instagram has souped up its camera with quirky face-tracking filters (Photo: Techcrunch)

Facebook Inc’s (FB.O) Instagram has souped up its camera with quirky face-tracking filters, adding another feature similar to one offered by social media rival Snap Inc’s (SNAP.N) Snapchat, Reuters reported Tuesday.

According to Reuters, Instagram users will now be able to choose from eight filters including koala ears that move and twitch as well as math equations that spin to create humorous effects for their photos or videos.

Other new features include a rewind mode for videos, which will allow users to play video in reverse, and hashtag stickers to visit hashtag pages, Reuters indicated.

Facebook has been amping up its camera tool to take on Snapchat’s features such as disappearing messages and face-tracking filters, which are hugely popular among its teenaged and millennial users, Reuters said.

The world’s largest social media network has already added several Snapchat-like features such as Stories, which allows users to upload pictures and video slideshows that disappear after 24 hours, Reuters explained.

For now, Instagram does not have sponsored face filters, where advertisers can create their own content. Snapchat’s “sponsored lenses” have become a major part of its advertising revenue, Reuters added.

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