McDonald’s new beverages challenge Starbucks’ ones
McDonald’s newest beverages sound like something you’d order at Starbucks.
On Wednesday, McDonald’s announced that it had added a new set of espresso-based drinks to the menu: the caramel macchiato, vanilla cappuccino, and americano. The drinks, along with all McCafé specialty beverages, will be available for $2 for a limited time.
For comparison, a tall caramel macchiato at Starbucks costs nearly twice as much, at $3.95. A tall Starbucks cappuccino costs $2.95, and a caffé americano costs $2.25.
McDonald’s launched the coffee brand McCafé in the US in 2009. McCafé now generates about $4 billion annually in the US.
McDonald’s also announced a McCafé brand revamp, debuting a new logo and cups that feature a cleaner, more minimalist design, and colors that will change based on the season.
(Source: Business Insider)
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