Apple Music hits 20 million subscribers in less than two years

BBC – Apple Music has said it will continue to tie artists to exclusive deals, as its number of paid subscribers passes 20 million for the first time.

There has been criticism that putting albums behind a streaming paywall harms fans and, ultimately, artists.

“I don’t think exclusives or promotions are anything new,” Apple Music boss Eddy Cue said.

“They were done in the record business, they were done on iTunes, now they’re being done on streaming.”

He continued: “The exclusives are relatively short term – it’s not something that stays on any one platform. But being able to do unique things with artists is a good thing and I think that’ll continue.”

Cue said Apple had hosted 70 exclusives over the last year, six of which topped the US Billboard charts, including Drake’s Views.

Apple also streamed Chance The Rapper’s Coloring Book, which made history on Tuesday by becoming the first album to be nominated for the Grammys without being available in shops or download stores.

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