WhatsApp to feature ads and connect to Facebook

07

WhatsApp says it will begin sharing more data with Facebook and will start letting some companies send messages to users.

It is the first time the company has changed its privacy policy since the firm was bought by Facebook in 2014.

WhatsApp will now share users’ phone numbers with the social network, which it will use to provide “more relevant” friend suggestions and advertisements.

One analyst said some people might feel “betrayed” by the move.
Data sharing

WhatsApp said sharing users’ phone numbers with Facebook would help tackle spam and abuse, as well as offer people “better friend suggestions and more relevant ads”.

Using the data, Facebook will be able to match people who have exchanged phone numbers, but have not added one another as “friends” on the social network.

WhatsApp will also share information about when people last used the service, but said it would not share the contents of messages, which are encrypted.

“Your encrypted messages stay private and no-one else can read them. Not WhatsApp, not Facebook, nor anyone else,” the company said in a blogpost.

The company said users would be able to opt out of sharing information with Facebook by following the steps outlined on its website.

“When WhatsApp was acquired by Facebook it was able to reassure users that it would remain independent,” said Pamela Clark-Dickson, principal analyst at Ovum.

“Now it’s giving Facebook phone numbers – some might say that’s a betrayal of trust. In a small way, it has gone back on what it said it wouldn’t do.”

The views expressed in Op-Ed pieces are those of the author and do not purport to reflect the opinions or views of Libyan Express.
How to submit an Op-Ed: Libyan Express accepts opinion articles on a wide range of topics. Submissions may be sent to oped@libyanexpress.com. Please include ‘Op-Ed’ in the subject line.
Azara Media Azara Media
You might also like

Submit a Correction

For: WhatsApp to feature ads and connect to Facebook

Your suggestion have been successfully submitted

There was an error while trying to send your request. Please try again.

Libyan Express will use the information you provide on this form to be in touch with you and to provide updates and marketing.