Oil Libya makes a re-brand into OLA Energy in Kenya

Elmarimi Ali Kashim, Libya Oil Regional Business Manager East Zone and Omar Essamin, Head of Planning and Communications, Libya Oil Group during launch of OLA Energy Kenya brand/COURTESY

Libya Oil Kenya Limited unveiled a new visual identity Wednesday, under the brand OLA Energy, the new brand for its extensive network of retail outlets and petroleum products, Capital Business reported. 

“This new brand captures the essence of our company as a modern energy player across our footprint in Kenya and Africa; it characterizes our strength and success, and expresses the drive and ambition felt throughout our Group in this phase of its evolution,” the Libya Oil Holdings CEO, Mazin Ramadan, commented.

Ramadan added that OLA Energy pays homage to our proud heritage – the new name is abbreviated from ‘OiLibya Africa’ – whilst also marking a bold step toward our future; we are working to introduce a new range of fresh retail experiences to our customers, in keeping with our mission to deliver the highest quality services to every visitor to our service stations across the continent.

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